Concepedia

Wan Kalthom Yahya

WK

4

Publications

74

Citations

4

H-Index

2011

Active since

Affiliations

Universiti Teknologi MARA(Current)

Wan Kalthom Yahya is an author at Universiti Teknologi MARA specializing in marketing, management, and environmental policy.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchEnvironmental PolicyCultureTourismBrandingBusiness

Publications per year

2011–2020

4

Publications

4

Country branding emerging from citizens’ emotions and the perceptions of competitive advantage

Norbani Che‐Ha, Bang Nguyen, Wan Kalthom Yahya et al. · Journal Of Vacation Marketing · 2015 · 34 citations

International Marketing, Brand Strategy, Competitive Advantage +20

Environmentally Conscious Behavior among Malaysian Consumers: An Empirical Analysis

Zuraidah Ramly, Nor Hashima Hashim, Wan Kalthom Yahya et al. · Jurnal Pengurusan · 2012 · 15 citations · Full text

Green Marketing, Advertising, Environmental Behavior +15

The role of public awareness and government regulations in stimulating sustainable consumption of Malaysian consumers

Wan Kalthom Yahya, Nor Hashima Hashim · 2011 · 14 citations

Government Regulations, Sustainable Consumption, Sustainability Governance +20

GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY

Dorojatun Prihandono, Angga Pandu Wijaya, Ina Rizqiana et al. · Humanities & Social Sciences Reviews · 2020 · 11 citations · Full text

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