Concepedia
Statistics
Publications
7
Citations
712
H-Index
Active since
2008
Affiliations
Foreign Trade University(Current)
UNSW Sydney
Nepal Agricultural Research Council
Vietnam Academy of Agricultural Sciences
University of Economics Ho Chi Minh City
Pham Hung Cuong is an author at Foreign Trade University specializing in consumer research, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchBrand EquityValue TheoryPublic HealthBrand ManagementBrand DevelopmentCustomer Satisfaction
Publications per year
2008–2020
A global perspective of the richness and evenness of traditional crop-variety diversity maintained by farming communities
D. I. Jarvis, A. H. D. Brown, Pham Hung Cuong et al. · Proceedings of the National Academy of Sciences · 2008 · 338 citations · Full text
Manure management practices on biogas and non-biogas pig farms in developing countries – using livestock farms in Vietnam as an example
Cu Thi Thien Thu, Pham Hung Cuong, Le Thuy Hang et al. · Journal of Cleaner Production · 2012 · 166 citations
Animal Agriculture, Engineering, Livestock Farms +13
Future smart food- Rediscovering hidden treasures of neglected and underutilized species for zero hunger in Asia
Xuan Li, Kadambot H. M. Siddique, Festus K. Akinnifesi et al. · 2018 · 87 citations
Nutrition, Zero Hunger, Underutilized Species +8
Converting internal brand knowledge into employee performance
Liem Viet Ngo, Nguyen Phong Nguyen, Kim Huynh et al. · Journal of Product & Brand Management · 2019 · 49 citations · Full text
Brand Equity, Personal Branding, Brand Positioning +15
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty
Pham Hung Cuong, Oanh Dinh Yen Nguyen, Liem Viet Ngo et al. · European Journal of Marketing · 2020 · 39 citations
Customer Experience, Customer Satisfaction, Value Theory +21
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