Concepedia

Oanh Dinh Yen Nguyen

OD

3

Publications

101

Citations

3

H-Index

2018

Active since

Affiliations

Can Tho University(Current)

University of Economics Ho Chi Minh City

UNSW Sydney

Oanh Dinh Yen Nguyen is an author at Can Tho University specializing in customer satisfaction, business, and consumer behavior.

ORCID

Top concepts

Publications per year

2018–2021

3

Publications

3

Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty

Pham Hung Cuong, Oanh Dinh Yen Nguyen, Liem Viet Ngo et al. · European Journal of Marketing · 2020 · 39 citations

, , +21

Consumer intention and credit card adoption in Vietnam

Oanh Dinh Yen Nguyen, John Cassidy · Asia Pacific Journal of Marketing and Logistics · 2018 · 31 citations

, , +12

Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis

Oanh Dinh Yen Nguyen, Jenny Lee, Liem Viet Ngo et al. · Journal of Product & Brand Management · 2021 · 31 citations

, , +24

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