Nuria García Rodríguez

Can a good organizational climate compensate for a lack of top management commitment to new product development?

Nuria García Rodríguez, Ma José Sanzo Pérez, Juan Antonio Trespalacios Gutiérrez · Journal of Business Research · 2007 · 143 citations · Full text

Management, Innovation Management, Strategic Management +10

Interfunctional climate and a new product performance: dependence as a moderator

Nuria García Rodríguez, María José Sanzo Pérez, Juan Antonio Trespalacios Gutiérrez · Journal of Business and Industrial Marketing · 2007 · 29 citations

Business, Marketing, Marketing Management +10

Interfunctional trust as a determining factor of a new product performance

Nuria García Rodríguez, María José Sanzo Pérez, Juan Antonio Trespalacios Gutiérrez · European Journal of Marketing · 2007 · 26 citations

Management, Marketing, Marketing Management +9

Dependence as a Moderator in the Relationship Between Franchisors and Franchisees

Nuria García Rodríguez, Ma José Sanzo Pére, Juan Antonio Trespalacios Gutiérrez · Journal of Marketing Channels · 2005 · 23 citations

Business, Communication, Marketing +12

Service Dominant Logic in the tourism sector: internal marketing as an antecedent of an innovations' co-creation culture with clients and first-line employees

Nuria García Rodríguez, Begoña Álvarez Álvarez, María Leticia Santos Vijande · Cuadernos de Gestión · 2011 · 22 citations · Full text

Management, Marketing, Tourism Management +9