Concepedia
Statistics
Publications
12
Citations
530
H-Index
11
Active since
2012
Affiliations
Cleveland State University(Current)
University of Kansas
Embry–Riddle Aeronautical University
SUNY Brockport
Sogang University
Jungsil Choi is an author at Cleveland State University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessPsychologyBehavioral Decision MakingEmotionSocial IdentitySocial SciencesConsumer Behavior
Publications per year
2012–2020
Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation
Jungsil Choi, Young Kyun Chang, Yexin Jessica Li et al. · Journal of International Marketing · 2016 · 95 citations
Corporate Nationality, Business Culture, Consumer Study +30
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan et al. · Journal of the Academy of Marketing Science · 2014 · 89 citations
Economics, Consumer Economics, Consumer Choice +10
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Jungsil Choi, Sreedhar Madhavaram, Hyun‐Young Park · Journal of Retailing · 2019 · 59 citations
Economics, Partitioned Pricing, Dynamic Pricing +12
Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals
Jungsil Choi, Priyamvadha Rangan, Surendra N. Singh · Journal of Advertising · 2016 · 58 citations
Psychosocial Determinant, Social Psychology, Empathy +20
Opposites attract: Impact of background color on effectiveness of emotional charity appeals
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan et al. · International Journal of Research in Marketing · 2020 · 45 citations · Full text
Social Identity, Philanthropy, Prosocial Behavior +9
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