Concepedia

Priyamvadha Rangan

PR

5

Publications

223

Citations

5

H-Index

2011

Active since

Affiliations

Cleveland State University(Current)

University of Kansas

Priyamvadha Rangan is an author at Cleveland State University specializing in behavioral decision making, management, and marketing.

Top concepts

EmotionMarketingManagementPsychologySocial IdentitySocial SciencesConsumer ResearchProsocial BehaviorApplied Social PsychologyBehavioral Decision Making

Publications per year

2011–2020

5

Publications

5

The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption

Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan et al. · Journal of the Academy of Marketing Science · 2014 · 89 citations

Economics, Consumer Economics, Consumer Choice +10

Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals

Jungsil Choi, Priyamvadha Rangan, Surendra N. Singh · Journal of Advertising · 2016 · 58 citations

Psychosocial Determinant, Social Psychology, Empathy +20

Opposites attract: Impact of background color on effectiveness of emotional charity appeals

Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan et al. · International Journal of Research in Marketing · 2020 · 45 citations · Full text

Social Identity, Philanthropy, Prosocial Behavior +9

Impact of Death-Related Television Programming on Advertising Evaluation

Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau et al. · Journal of Advertising · 2015 · 21 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +20

Youth and Risky Consumption: Moving Toward a Transformative Approach

Marlys J. Mason, John F. Tanner, Maria Piacentini et al. · Loyola eCommons (Loyola University Chicago) · 2011 · 10 citations · Full text

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