Concepedia
Statistics
Publications
9
Citations
237
H-Index
Active since
2013
Affiliations
California State University, East Bay(Current)
Southwest Jiaotong University
Loyola University Maryland
Chongqing Vocational Institute of Engineering
Lan Wu is an author at California State University, East Bay specializing in business, management, and advertising.
Top concepts
BusinessManagementMarketingAdvertisingFinanceBrand EquityAsset PricingBrand AwarenessFinancial EconomicsVolatility Modeling
Publications per year
2013–2023
The role of position, type, and combination of sound symbolism imbeds in brand names
Richard R. Klink, Lan Wu · Marketing Letters · 2013 · 61 citations
Music, Marketing, Sound Symbolism Imbeds +11
Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism
Lan Wu, Richard R. Klink, Jiansheng Guo · The Journal of Marketing Theory and Practice · 2013 · 54 citations
Gender Identity, Brand Equity, Advertising +14
An updated overview of research published in the <i>International Marketing Review</i>
Naresh K. Malhotra, Lan Wu, Jeryl Whitelock · International Marketing Review · 2013 · 27 citations
Marketing, International Management, International Marketing Review +12
Creating ethical brands: the role of brand name on consumer perceived ethicality
Richard R. Klink, Lan Wu · Marketing Letters · 2017 · 23 citations
Marketing, Advertising Ethics, Advertising +11
Synergy and heterogeneity of driving factors of carbon emissions in China's energy-intensive industries
Jinpeng Liu, Delin Wei, Lan Wu et al. · Ecological Indicators · 2022 · 23 citations · Full text
1–5 of 9