Concepedia

Fernando de Rosa

FD

4

Publications

241

Citations

4

H-Index

2002

Active since

Affiliations

Universidade de Brasília(Current)

University of Pittsburgh

Duke University

Universidade do Vale do Rio dos Sinos

Rice University

Fernando de Rosa is an author at Universidade de Brasília specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand ManagementConsumer BehaviorMarketing StrategyPurchase IntentionBusiness Intelligence

Publications per year

2002–2013

4

Publications

4

Customer reactions to service failure and recovery in the banking industry: the influence of switching costs

Celso Augusto de Matos, Jorge Luiz Henrique, Fernando de Rosa · Journal of Services Marketing · 2013 · 114 citations

Customer Satisfaction, Banking Industry, Customer Reactions +22

The different roles of switching costs on the satisfaction‐loyalty relationship

Celso Augusto de Matos, Jorge Luiz Henrique, Fernando de Rosa · International Journal of Bank Marketing · 2009 · 81 citations

Relationship Marketing, Customer Satisfaction, Satisfaction‐loyalty Relationship +14

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Wagner A. Kamakura, Michel Wedel, Fernando de Rosa et al. · International Journal of Research in Marketing · 2003 · 35 citations

Marketing Analytics, Data Augmentation, Engineering +11

Assessing the Service-Profit Chain

Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa et al. · Marketing Science · 2002 · 11 citations

Customer Profitability, Customer Satisfaction, Service Strategy +15

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