David López-López

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano et al. · Journal of Marketing Management · 2020 · 326 citations

Social Sciences, Communication, Marketing +15

Empowering Citizens’ Cognition and Decision Making in Smart Sustainable Cities

J. Beneicke, Ángel A. Juan, Fatos Xhafa et al. · IEEE Consumer Electronics Magazine · 2019 · 30 citations · Full text

Computing, Computer Science, Visualization +15

Comparing Digital Strategies and Social Media Usage in B2B and B2C Industries in Spain

David López-López, Giovanni Giusti · Journal of Business-to-Business Marketing · 2020 · 24 citations

Business, Strategic Management, Strategy +9

Buying Through Social Platforms

Francisco J. Martínez‐López, Yangchun Li, Changyuan Feng et al. · Journal of Organizational and End User Computing · 2021 · 23 citations · Full text

Business, Information Systems, Marketing +17

Using instant refunds to improve online return experiences

Francisco J. Martínez‐López, Changyuan Feng, Yangchun Li et al. · Journal of Retailing and Consumer Services · 2022 · 18 citations

Management, Financial Management, Resource Recovery +6