Lishan Xie

Brand experience and customer citizenship behavior: the role of brand relationship quality

Lishan Xie, Patrick Poon, Wenxuan Zhang · Journal of Consumer Marketing · 2017 · 132 citations

Customer Experience, Consumer Research, Brand Strategy +18

The nonlinear effect of service robot anthropomorphism on customers’ usage intention: A privacy calculus perspective

Lishan Xie, Shaohui Lei · International Journal of Hospitality Management · 2022 · 99 citations

Customer Satisfaction, Privacy Calculus Perspective, Engineering +13

Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Yaoqi Li, Biqiang Liu, Lishan Xie · Journal of Business Research · 2022 · 81 citations

Marketing, International Destination Marketing, Eye-tracking Techniques +11

Proactivity or passivity? An investigation of the effect of service robots’ proactive behaviour on customer co-creation intention

Lishan Xie, Canmian Liu, Dongmei Li · International Journal of Hospitality Management · 2022 · 72 citations

Customer Satisfaction, Proactive Behaviour, Engineering +13

Crafting and testing a central precept in service-dominant logic: Hotel employees’ brand-citizenship behavior and customers’ brand trust

Lishan Xie, Jiamin Peng, Tzung‐Cheng Huan · International Journal of Hospitality Management · 2014 · 70 citations

Customer Satisfaction, Brand-citizenship Behavior, Brand Strategy +16