Concepedia

Patrick Poon

PP

24

Publications

971

Citations

17

H-Index

1999

Active since

Affiliations

University of New Mexico(Current)

Sun Yat-sen University

Lingnan University

Northeast Normal University

Western Sydney University

Patrick Poon is an author at University of New Mexico specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionBrand ManagementConsumer Decision MakingCultureBrand Strategy

Publications per year

1999–2022

24

Publications

24

Brand experience and customer citizenship behavior: the role of brand relationship quality

Lishan Xie, Patrick Poon, Wenxuan Zhang · Journal of Consumer Marketing · 2017 · 132 citations

Customer Experience, Consumer Research, Brand Strategy +18

Susceptibility to global consumer culture: A three‐dimensional scale

Lianxi Zhou, Lefa Teng, Patrick Poon · Psychology and Marketing · 2008 · 96 citations

International Marketing, Consumer Research, Brand Strategy +22

Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

Cheng‐Yue Yin, Patrick Poon, Jinglei Su · Tourism Management · 2017 · 80 citations · Full text

Culture, Destination Marketing, Destination Products +9

Attributions on dissatisfying service encounters

Patrick Poon, Michael K. Hui, Kevin Au · European Journal of Marketing · 2004 · 76 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +24

Technology and innovation management learning in the knowledge economy

Shantha Liyanage, Patrick Poon · Journal of Management Development · 2003 · 70 citations

Technology Teacher Education, Education, Innovation Management +25

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