Concepedia

Wenxuan Zhang

WZ

1

Publications

132

Citations

1

H-Index

2017

Active since

Affiliations

Sun Yat-sen University(Current)

Wenxuan Zhang is an author at Sun Yat-sen University specializing in brand equity, relationship marketing, and brand loyalty.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessService QualityBrand Management

Publications per year

2017–2017

1

Publications

1

Brand experience and customer citizenship behavior: the role of brand relationship quality

Lishan Xie, Patrick Poon, Wenxuan Zhang · Journal of Consumer Marketing · 2017 · 132 citations

Customer Experience, Consumer Research, Brand Strategy +18

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