Yaoqi Li

Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement

Mang He, Biqiang Liu, Yaoqi Li · Journal of Hospitality & Tourism Research · 2021 · 173 citations

Management, Tourism Management, Guest Experience Management +12

Physical attractiveness of service employees and customer engagement in tourism industry

Shujie Fang, Zhang Chun, Yaoqi Li · Annals of Tourism Research · 2019 · 109 citations

Business, Marketing, Tourism Management +17

Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry

Yaoqi Li, Biqiang Liu, Tzung‐Cheng Huan · Tourism Management · 2018 · 108 citations

Business, Strategic Management, Strategy +14

Inspiration and wellness tourism: the role of cognitive appraisal

Biqiang Liu, Yaoqi Li, Anna Kralj et al. · Journal of Travel & Tourism Marketing · 2022 · 107 citations · Full text

Management, Social Psychology, Tourism Management +14

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Biqiang Liu, Brent Moyle, Anna Kralj et al. · Tourism Management · 2023 · 101 citations · Full text

Management, Marketing, Tourism Management +14