Yaoqi Li

Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement

Mang He, Biqiang Liu, Yaoqi Li · Journal of Hospitality & Tourism Research · 2021 · 152 citations

Customer Satisfaction, Culture, Quality Of Life +14

Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry

Yaoqi Li, Biqiang Liu, Tzung‐Cheng Huan · Tourism Management · 2018 · 104 citations

Consumer Response, Socially Responsible Product, Producer Responsibility +14

Physical attractiveness of service employees and customer engagement in tourism industry

Shujie Fang, Zhang Chun, Yaoqi Li · Annals of Tourism Research · 2019 · 103 citations

Customer Satisfaction, Tourism Management, Tourist Experience +12

Inspiration and wellness tourism: the role of cognitive appraisal

Biqiang Liu, Yaoqi Li, Anna Kralj et al. · Journal of Travel & Tourism Marketing · 2022 · 100 citations · Full text

Customer Satisfaction, Culture, Wellness Tourism +13

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Biqiang Liu, Brent Moyle, Anna Kralj et al. · Tourism Management · 2023 · 90 citations · Full text

Destination Marketing, Advertising, Management +5