Tzung‐Cheng Huan

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Pei-Ling Wu, Shih‐Shuo Yeh, Tzung‐Cheng Huan et al. · Journal of Business Research · 2014 · 391 citations

Business, Information Systems, Marketing +17

Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

Hung‐Bin Chen, Shih‐Shuo Yeh, Tzung‐Cheng Huan · Journal of Business Research · 2013 · 248 citations

Business, Marketing, Marketing Management +16

Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market

Xinran Lehto, Liping A. Cai, Joseph T. O’Leary et al. · Journal Of Vacation Marketing · 2004 · 193 citations

Management, Marketing, Tourism Management +17

Nostalgia as travel motivation and its impact on tourists' loyalty

Wai Yie Leong, Shih‐Shuo Yeh, Yu-Chen Hsiao et al. · Journal of Business Research · 2014 · 189 citations

Management, Marketing, Tourism Management +12

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Jiamin Peng, Xiaoyun Yang, Senhui Fu et al. · Tourism Management · 2022 · 170 citations

Management, Tourism Management, Tourism +13