Biqiang Liu

Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement

Mang He, Biqiang Liu, Yaoqi Li · Journal of Hospitality & Tourism Research · 2021 · 152 citations

Customer Satisfaction, Culture, Quality Of Life +14

Inspiration and wellness tourism: the role of cognitive appraisal

Biqiang Liu, Yaoqi Li, Anna Kralj et al. · Journal of Travel & Tourism Marketing · 2022 · 100 citations · Full text

Customer Satisfaction, Culture, Wellness Tourism +13

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Biqiang Liu, Brent Moyle, Anna Kralj et al. · Tourism Management · 2023 · 90 citations · Full text

Destination Marketing, Advertising, Management +5

Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Yaoqi Li, Biqiang Liu, Lishan Xie · Journal of Business Research · 2022 · 81 citations

Marketing, International Destination Marketing, Eye-tracking Techniques +11

Teddy-bear effect in service recovery

Biqiang Liu, Yaoqi Li · Annals of Tourism Research · 2022 · 60 citations

Service Recovery, Recovery Support, Rehabilitation +2