Concepedia

Reetika Gupta

RG

6

Publications

351

Citations

6

H-Index

2005

Active since

Affiliations

Lehigh University(Current)

Fordham University

Reetika Gupta is an author at Lehigh University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorConsumer UncertaintyConsumer Decision MakingBehavioral Decision MakingArts

Publications per year

2005–2021

6

Publications

6

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

James R. Coyle, Stephen Jay Gould, Pola B. Gupta et al. · Journal of Business Research · 2008 · 123 citations

Music, Consumer Decision Making, Consumer Uncertainty +14

The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow

Reetika Gupta, Sertan Kabadayi · Psychology and Marketing · 2010 · 72 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +25

Website loyalty: an empirical investigation of its antecedents

Sertan Kabadayi, Reetika Gupta · International Journal of Internet Marketing and Advertising · 2005 · 54 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +15

The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption

Reetika Gupta, Sankar Sen · Journal of Consumer Psychology · 2012 · 51 citations

Managing motives and design to influence web site revisits

Sertan Kabadayi, Reetika Gupta · Journal of Research in Interactive Marketing · 2011 · 38 citations

Web Site Characteristics, Customer Satisfaction, Consumer Uncertainty +30

Rows per page

1–5 of 6