Concepedia

Eunju Lee

EL

6

Publications

688

Citations

6

H-Index

2002

Active since

Affiliations

University of Massachusetts Lowell(Current)

University of Tennessee at Knoxville

Eunju Lee is an author at University of Massachusetts Lowell specializing in management, business, and corporate governance.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchCorporate FinanceCorporate GovernanceArtsFinanceMarketing Insights

Publications per year

2002–2020

6

Publications

6

Understanding consumer motivation and behavior related to self‐scanning in retailing

Pratibha A. Dabholkar, L. Michelle Bobbitt, Eunju Lee · International Journal of Service Industry Management · 2003 · 319 citations

New Technology, Behavioral Decision Making, Digital Marketing +18

Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

Eunju Lee, David W. Schumann · Marketing Theory · 2004 · 142 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

Corporate social responsibility and CEO compensation structure

Khondkar E. Karim, Eunju Lee, Sang-Hyun Suh · Advances in Accounting · 2017 · 93 citations

Management, Business, Corporate Responses +6

Shareholder litigation rights and capital structure decisions

Nam H. Nguyen, Hieu V. Phan, Eunju Lee · Journal of Corporate Finance · 2020 · 71 citations · Full text

Ownership Structure, Securities Law, Business +8

Usefulness of Ethnicity in International Consumer Marketing

Eunju Lee, Ann Fairhurst, Susan Dillard · Journal of International Consumer Marketing · 2002 · 33 citations

Ethnicity, Cross-cultural Marketing, International Marketing +16

Rows per page

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