Concepedia

Susan Dillard

SD

1

Publications

33

Citations

1

H-Index

2002

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Susan Dillard is an author at University of Tennessee at Knoxville specializing in latino culture, ethnic identity, and consumer research.

Top concepts

ArtsCultureEthnicityMarketingManagementLatino CultureEthnic IdentityConsumer CultureConsumer BehaviorConsumer Research

Publications per year

2002–2002

1

Publications

1

Usefulness of Ethnicity in International Consumer Marketing

Eunju Lee, Ann Fairhurst, Susan Dillard · Journal of International Consumer Marketing · 2002 · 33 citations

Ethnicity, Cross-cultural Marketing, International Marketing +16

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