Yan Wang

Marketing by live streaming: How to interact with consumers to increase their purchase intentions

Feng Liu, Yan Wang, Xiaoxu Dong et al. · Frontiers in Psychology · 2022 · 73 citations · Full text

How influencers’ social media posts have an influence on audience engagement among young consumers

Fei Fan, Kara Chan, Yan Wang et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 43 citations

Audience Engagement, Digital Marketing, Emerging Media +25

Social networks in marketing research 2001–2014: a co-word analysis

Zongshui Wang, Zhao Hong, Yan Wang · Scientometrics · 2015 · 34 citations

Social Networks, Digital Marketing, Interactive Marketing +5

Acting real: a cross-cultural investigation of finfluencer strategic authenticity

Lin Zhu, Yan Wang · International Journal of Advertising · 2024 · 17 citations

Learning to Dislike Chocolate: Conditioning Negative Attitudes toward Chocolate and Its Effect on Chocolate Consumption

Yan Wang, Guosen Wang, Dingyuan Zhang et al. · Frontiers in Psychology · 2017 · 10 citations · Full text