Yan Wang

Marketing by live streaming: How to interact with consumers to increase their purchase intentions

Feng Liu, Yan Wang, Xiaoxu Dong et al. · Frontiers in Psychology · 2022 · 75 citations · Full text

Business, Marketing, Marketing Management +15

How influencers’ social media posts have an influence on audience engagement among young consumers

Fei Fan, Kara Chan, Yan Wang et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 47 citations

Social Sciences, Communication, Marketing +13

Social networks in marketing research 2001–2014: a co-word analysis

Zongshui Wang, Zhao Hong, Yan Wang · Scientometrics · 2015 · 34 citations

Computing, Marketing, Marketing Management +3

Acting real: a cross-cultural investigation of finfluencer strategic authenticity

Lin Zhu, Yan Wang · International Journal of Advertising · 2024 · 24 citations

Social Sciences, Marketing, Marketing Management +15

The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -

Hui Sun, You-Yu Dai, Su-Sung Jeon et al. · Heliyon · 2024 · 13 citations · Full text

Business, Marketing, Marketing Management +10