Concepedia

Fei Fan

FF

Statistics

Publications

7

Citations

149

H-Index

7

Active since

2018

Affiliations

Beijing Normal-Hong Kong Baptist University(Current)

Hong Kong Baptist University

Fei Fan is an author at Beijing Normal-Hong Kong Baptist University specializing in communication, interactive marketing, and management.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingArtsPersuasionAdvertisingMedia MarketingViral Marketing

Publications per year

2018–2023

7

Publications

7

How influencers’ social media posts have an influence on audience engagement among young consumers

Fei Fan, Kara Chan, Yan Wang et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 43 citations

Audience Engagement, Digital Marketing, Emerging Media +25

Perception of advertisements with celebrity endorsement among mature consumers

Kara Chan, Fei Fan · Journal of Marketing Communications · 2020 · 35 citations

THE EFFECTS OF PLANNING CONDITIONS ON PRIMARY SCHOOL ESL PUPILS’ NARRATIVE WRITING

Fei Fan, Azlin Zaiti Zainal · Indonesian Journal of Applied Linguistics · 2018 · 18 citations · Full text

Second Language Writing, Multilingualism, Language Development +19

Exploratory study about audience response to product endorsements by online DIY celebrities and traditional celebrities

Fei Fan · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 18 citations

Traditional Celebrities, Purpose Celebrity Endorsement, Consumer Study +16

Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising

Fei Fan, Lin Fu, Qinghua Jiang · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 14 citations

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