Concepedia
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Publications
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Citations
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Active since
2023
Affiliations
Beijing Normal-Hong Kong Baptist University(Current)
Qinghua Jiang is an author at Beijing Normal-Hong Kong Baptist University.
Publications per year
2023–2023
Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
Fei Fan, Lin Fu, Qinghua Jiang · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 14 citations
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