Concepedia

Zongshui Wang

ZW

12

Publications

261

Citations

11

H-Index

2015

Active since

Affiliations

Beijing Information Science & Technology University(Current)

University of Chinese Academy of Sciences

China University of Petroleum, East China

Academy of Mathematics and Systems Science

Beijing Institute of Big Data Research

Zongshui Wang is an author at Beijing Information Science & Technology University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsBusinessInteractive MarketingEngineeringSocial MediaSocial InfluenceCustomer Satisfaction

Publications per year

2015–2023

12

Publications

12

Understanding the power of opinion leaders’ influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo

Zongshui Wang, Haiyan Liu, Wei Liu et al. · Computers in Human Behavior · 2020 · 65 citations

Social Media, Media Effects, Diffusion Process +13

Social networks in marketing research 2001–2014: a co-word analysis

Zongshui Wang, Zhao Hong, Yan Wang · Scientometrics · 2015 · 34 citations

Social Networks, Digital Marketing, Interactive Marketing +5

Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview

Wei Liu, Zongshui Wang, Zhao Hong · Electronic Markets · 2020 · 28 citations

Relationship Marketing, Customer Satisfaction, Management +8

How broadcasters' characteristics affect viewers' loyalty: the role of parasocial relationships

Wei Liu, Zongshui Wang, Ling Jian et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 23 citations

Customer Satisfaction, Smartpls Software, Consumer Research +17

Developing a more comprehensive energy efficiency index for coal production: Indicators, methods and case study

Ning Wang, Heng Li, Gengyuan Liu et al. · Energy · 2018 · 17 citations

Clean Coal Technology, Engineering, Resource Efficiency +7

Rows per page

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