Concepedia

Su-Sung Jeon

SJ

Statistics

Publications

1

Citations

13

H-Index

1

Active since

2024

Affiliations

Dhurakij Pundit University(Current)

Su-Sung Jeon is an author at Dhurakij Pundit University specializing in marketing, marketing management, and brand loyalty.

Publications per year

2024–2024

1

Publications

1

The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -

Hui Sun, You-Yu Dai, Su-Sung Jeon et al. · Heliyon · 2024 · 13 citations · Full text

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