Statistics
Publications
7
Citations
357
H-Index
7
Active since
2009
Affiliations
Maud Herbert is an author at SKEMA Business School specializing in management, marketing, and consumer research.
Publications per year
2009–2018
7
7
Materialism: the good, the bad, and the ugly
L. J. Shrum, Tina M. Lowrey, Mario Pandelaere et al. · Journal of Marketing Management · 2014 · 116 citations
Social Identity, Material Culture, Behavioral Decision Making +12
What Do We Really Need? Questioning Consumption Through Sufficiency
Hélène Gorge, Maud Herbert, Nil Özçağlar–Toulouse et al. · Journal of Macromarketing · 2014 · 102 citations · Full text
1–5 of 7