Concepedia

François Marticotte

FM

4

Publications

943

Citations

4

H-Index

2010

Active since

Affiliations

Université du Québec à Montréal(Current)

François Marticotte is an author at Université du Québec à Montréal specializing in brand management, brand strategy, and consumer behavior.

Top concepts

MarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchBrandingBusinessBrand DevelopmentBrand Awareness

Publications per year

2010–2018

4

Publications

4

e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context

Isabelle Goyette, Line Ricard, Jasmin Bergeron et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2010 · 674 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

The impact of brand evangelism on oppositional referrals towards a rival brand

François Marticotte, Manon Arcand, Damien Baudry · Journal of Product & Brand Management · 2016 · 124 citations

Digital Marketing, Brand Strategy, Consumer Research +20

Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

François Marticotte, Manon Arcand · Journal of Business Research · 2017 · 108 citations

Marketing, Counterfeit Luxury Brand, Consumer Culture +14

Blending the past and present in a retro branded music concert: the impact of nostalgia proneness

Damien Hallegatte, Myriam Ertz, François Marticotte · Journal of Product & Brand Management · 2018 · 37 citations · Full text

Music, Consumer Study, Brand Strategy +25

Rows per page

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