Manon Arcand

Mobile banking service quality and customer relationships

Manon Arcand, Sandrine Prom Tep, Isabelle Brun‐Heath et al. · International Journal of Bank Marketing · 2017 · 281 citations

Customer Satisfaction, Consumer Research, Interface Design +16

Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot

Lova Rajaobelina, Sandrine Prom Tep, Manon Arcand et al. · Psychology and Marketing · 2021 · 208 citations

Chatbot, Consumer Uncertainty, Digital Marketing +29

Collaborative Consumption: Conceptual Snapshot at a Buzzword

Myriam Ertz, Fabien Durif, Manon Arcand · SSRN Electronic Journal · 2016 · 146 citations · Full text

The impact of brand evangelism on oppositional referrals towards a rival brand

François Marticotte, Manon Arcand, Damien Baudry · Journal of Product & Brand Management · 2016 · 124 citations

Digital Marketing, Brand Strategy, Consumer Research +20

Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

François Marticotte, Manon Arcand · Journal of Business Research · 2017 · 108 citations

Marketing, Counterfeit Luxury Brand, Consumer Culture +14