Muhammad Farrukh Abid

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Oussama Saoula, Amjad Shamim, Munawar Javed Ahmad et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 2023 · 116 citations · Full text

Business, Entrepreneurship, Strategic Management +10

Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Oussama Saoula, Amjad Shamim, Norazah Mohd Sukı et al. · Spanish Journal of Marketing - ESIC · 2023 · 93 citations · Full text

Business, Information Systems, Marketing +17

Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Ali Hussain, Muhammad Farrukh Abid, Amjad Shamim et al. · Journal of Retailing and Consumer Services · 2022 · 74 citations

Business, Marketing, Marketing Management +10

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim et al. · Journal of Islamic marketing · 2023 · 59 citations

Business, Marketing, Marketing Management +14

Value creation or value destruction: Conceptualizing the experiential nature of <scp>value‐in‐use</scp>

Muhammad Farrukh Abid, Amjad Shamim, Zaheen Khan et al. · Journal of Consumer Behaviour · 2022 · 54 citations

Business, Marketing, Marketing Management +10