Ali Hussain

Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising

Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi et al. · Journal of Promotion Management · 2022 · 106 citations

Customer Satisfaction, Instagram Sponsored Advertising, Flow Experience +25

The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation

Amir Zaib Abbasi, Umair Rehman, Ali Hussain et al. · Telematics and Informatics · 2021 · 78 citations

Marketing, Online Gaming, Digital Marketing +13

Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Ali Hussain, Muhammad Farrukh Abid, Amjad Shamim et al. · Journal of Retailing and Consumer Services · 2022 · 71 citations

Video Game Development, Customer Satisfaction, Online Gaming +12

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

Ali Hussain, Ding Hooi Ting, Muhammad Mazhar · Frontiers in Psychology · 2022 · 60 citations · Full text

Customer Satisfaction, Digital Marketing, Social Marketing +18

Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value

Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek et al. · Journal of Services Marketing · 2021 · 48 citations

Entertainment Marketing, Digital Marketing, Targeted Advertising +23