Concepedia
Statistics
Publications
27
Citations
942
H-Index
17
Active since
2015
Affiliations
University of Waterloo(Current)
Wilfrid Laurier University
Universiti Teknologi Petronas
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
King Fahd University of Petroleum and Minerals
Umair Rehman is an author at University of Waterloo specializing in social sciences, consumer behavior, and marketing.
Publications per year
2015–2025
Augmented-Reality-Based Indoor Navigation: A Comparative Analysis of Handheld Devices Versus Google Glass
Umair Rehman, Shi Cao · IEEE Transactions on Human-Machine Systems · 2016 · 139 citations
Computing, Information Technology, Assistive Technology +14
Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising
Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi et al. · Journal of Promotion Management · 2022 · 119 citations
Business, Marketing, Marketing Management +17
The effects of consumer esports videogame engagement on consumption behaviors
Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek et al. · Journal of Product & Brand Management · 2020 · 99 citations
The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation
Amir Zaib Abbasi, Umair Rehman, Ali Hussain et al. · Telematics and Informatics · 2021 · 85 citations
Playful-consumption experiences and subjective well-being: Children’s smartphone usage
Amir Zaib Abbasi, Amjad Shamim, Ding Hooi Ting et al. · Entertainment Computing · 2020 · 43 citations
Social Sciences, Human Development, Child Development +15
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