Concepedia

Muhammad Asif

MA

Statistics

Publications

18

Citations

738

H-Index

18

Active since

2020

Affiliations

Northern University of Malaysia(Current)

University of Bahrain

University College of Bahrain

Tecnológico de Monterrey

Dhofar University

Muhammad Asif is an author at Northern University of Malaysia specializing in management, business, and business strategy.

ORCID

Top concepts

Publications per year

2020–2025

18

Publications

18

The effects of consumer esports videogame engagement on consumption behaviors

Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek et al. · Journal of Product & Brand Management · 2020 · 95 citations

, , +23

Green entrepreneurial leadership, and performance of entrepreneurial firms: does green product innovation mediates?

Muzaffar Asad, Mohammed Ali Bait Ali Sulaiman, Ali Mohsin Salim Ba Awain et al. · Cogent Business & Management · 2024 · 76 citations · Full text

Synergetic effect of safety culture and safety climate on safety performance in SMEs: does transformation leadership have a moderating role?

Muzaffar Asad, Muhammad Kashif, Umaid A. Sheikh et al. · International Journal of Occupational Safety and Ergonomics · 2021 · 72 citations

Knowledge Exploitation and Knowledge Exploration for Sustainable Performance of Smes

Muhammad Asif, Muzaffar Asad, Muhammad Kashif et al. · 2021 Third International Sustainability and Resilience Conference: Climate Change · 2021 · 60 citations

, , +21

Sequential Mediation of Innovativeness and Competitive Advantage between Resources for Business Model Innovation and SMEs Performance

Ather Azim Khan, Muzaffar Asad, Ghias ul Hassan Khan et al. · 2021 International Conference on Decision Aid Sciences and Application (DASA) · 2021 · 54 citations

, , +17

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