Muhammad Asif

The effects of consumer esports videogame engagement on consumption behaviors

Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek et al. · Journal of Product & Brand Management · 2020 · 99 citations

Business, Marketing, Marketing Management +17

Green entrepreneurial leadership, and performance of entrepreneurial firms: does green product innovation mediates?

Muzaffar Asad, Mohammed Ali Bait Ali Sulaiman, Ali Mohsin Salim Ba Awain et al. · Cogent Business & Management · 2024 · 99 citations · Full text

Management, Leadership, Strategic Management +16

Synergetic effect of safety culture and safety climate on safety performance in SMEs: does transformation leadership have a moderating role?

Muzaffar Asad, Muhammad Kashif, Umaid A. Sheikh et al. · International Journal of Occupational Safety and Ergonomics · 2021 · 76 citations

Management, Leadership, Organizational Behavior +14

Knowledge Exploitation and Knowledge Exploration for Sustainable Performance of Smes

Muhammad Asif, Muzaffar Asad, Muhammad Kashif et al. · 2021 Third International Sustainability and Resilience Conference: Climate Change · 2021 · 61 citations

Management, Knowledge Management, Strategic Management +12

Sequential Mediation of Innovativeness and Competitive Advantage between Resources for Business Model Innovation and SMEs Performance

Ather Azim Khan, Muzaffar Asad, Ghias ul Hassan Khan et al. · 2021 International Conference on Decision Aid Sciences and Application (DASA) · 2021 · 55 citations

Management, Innovation Management, Business Strategy +14