Amjad Shamim

A critical model of brand experience consequences

Amjad Shamim, Muhammad Mohsin Butt · Asia Pacific Journal of Marketing and Logistics · 2013 · 145 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting et al. · Journal Of Vacation Marketing · 2022 · 108 citations

Customer Satisfaction, Destination Marketing, Brand Equity +13

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Oussama Saoula, Amjad Shamim, Munawar Javed Ahmad et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 2023 · 106 citations · Full text

Education, Entrepreneurial Motivation, Entrepreneurship +16

The efficacy of sustainability reporting towards cost of debt and equity reduction

Muhammad Kashif Shad, Fong‐Woon Lai, Amjad Shamim et al. · Environmental Science and Pollution Research · 2020 · 101 citations

Engineering, Integrated Reporting, Accounting +11

An integrated model of corporate brand experience and customer value co-creation behaviour

Amjad Shamim, Zulkipli Ghazali, Pia A. Albinsson · International Journal of Retail & Distribution Management · 2016 · 92 citations

Customer Experience, Customer Satisfaction, Value Theory +23