Muhammad Shahzeb Fayyaz

Statistics

Publications

Citations

175

H-Index

Active since

2021

Affiliations

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology(Current)

King Fahd University of Petroleum and Minerals

Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

Universiti Teknologi Petronas

Sunway University

Muhammad Shahzeb Fayyaz is an author at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology specializing in marketing, marketing management, and consumer behavior.

ORCID

Publications per year

2021–2025

Publications

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim et al. · Journal of Islamic marketing · 2023 · 59 citations

Business, Marketing, Marketing Management +14

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Amir Zaib Abbasi, Umair Rehman, Muhammad Shahzeb Fayyaz et al. · Data Technologies and Applications · 2021 · 41 citations

Social Sciences, Social Psychology, Consumer Behavior +16

The moderating role of complaint handling on brand hate in the cancel culture

Amir Zaib Abbasi, Muhammad Shahzeb Fayyaz, Ding Hooi Ting et al. · Asia-Pacific Journal of Business Administration · 2022 · 38 citations

Business, Marketing, Marketing Management +11

Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands

Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Sanjeev Kumar et al. · Journal of Retailing and Consumer Services · 2025 · 17 citations

Business, Marketing, Marketing Management +14

Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration

Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Khurram Altaf et al. · Kybernetes · 2023 · 10 citations

Business, Marketing, Marketing Management +15

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