Khalil Hussain

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain et al. · Journal of Retailing and Consumer Services · 2022 · 192 citations

Transmittal Mediation Approach, Tourist Experience, Destination Marketing +11

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting et al. · Journal Of Vacation Marketing · 2022 · 108 citations

Customer Satisfaction, Destination Marketing, Brand Equity +13

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

Khalil Hussain, Amir Zaib Abbasi, S. Mostafa Rasoolimanesh et al. · Journal of Hospitality and Tourism Insights · 2022 · 87 citations

Customer Satisfaction, Local Food Tourism, Value Theory +20

Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

Amir Zaib Abbasi, Khalil Hussain, Tooba Kaleem et al. · Current Issues in Tourism · 2022 · 59 citations

Customer Satisfaction, Tourism Management, Digital Marketing +26

Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists

Amir Zaib Abbasi, Carsten D. Schultz, Ding Hooi Ting et al. · Journal of Hospitality and Tourism Technology · 2022 · 53 citations

Customer Satisfaction, International Tourism Advertising, Digital Marketing +24