Concepedia

Rodoula H. Tsiotsou

RH

39

Publications

2.5K

Citations

26

H-Index

2004

Active since

Affiliations

University of Macedonia(Current)

Hellenic Mediterranean University

Aristotle University of Thessaloniki

National and Kapodistrian University of Athens

Centre for Technological Research of Crete

Rodoula H. Tsiotsou is an author at University of Macedonia specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchInteractive MarketingTourismConsumer BehaviorMarketing StrategyAdvertising

Publications per year

2004–2024

39

Publications

39

The role of perceived product quality and overall satisfaction on purchase intentions

Rodoula H. Tsiotsou · International Journal of Consumer Studies · 2005 · 499 citations

Customer Satisfaction, Consumer Research, Buying Behavior +17

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain et al. · Journal of Retailing and Consumer Services · 2022 · 192 citations

Transmittal Mediation Approach, Tourist Experience, Destination Marketing +11

Future research directions in tourism marketing

Rodoula H. Tsiotsou, Vanessa Ratten · Marketing Intelligence & Planning · 2010 · 149 citations

Tourism Management, Tourism Performance, Tourism Supply +17

The role of social and parasocial relationships on social networking sites loyalty

Rodoula H. Tsiotsou · Computers in Human Behavior · 2015 · 139 citations

Relationship Marketing, Customer Satisfaction, Social Media +13

Delineating the outcomes of sponsorship

Rodoula H. Tsiotsou, Konstantinos Alexandris · International Journal of Retail & Distribution Management · 2009 · 133 citations

Team Attachment, Sport Fans, Consumer Research +19

Rows per page

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