Concepedia

Mingli He

MH

4

Publications

227

Citations

4

H-Index

2020

Active since

Affiliations

Sichuan University(Current)

Mingli He is an author at Sichuan University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchHealthBrandingBrand EquityBrand StrategyBrand Management

Publications per year

2020–2024

4

Publications

4

Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention

Weiping Yu, Xiaoyun Han, Lei Ding et al. · Journal of Retailing and Consumer Services · 2020 · 182 citations

Food Marketing, Customer Co-developing Behavior, Health Sciences +10

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Weiping Yu, Mingli He, Xiaoyun Han et al. · Frontiers in Psychology · 2022 · 17 citations · Full text

Customer Satisfaction, Value Theory, Consumer Research +19

Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling

Weiping Yu, Jun Zhou, Mingli He et al. · Behavioral Sciences · 2022 · 17 citations · Full text

Csr Strategy, Socially Responsible Product, Digital Marketing +26

Customer engagement, moral identity and oppositional brand loyalty in virtual communities

Guo Cheng, Xiaoyun Han, Weiping Yu et al. · Journal of Product & Brand Management · 2024 · 11 citations

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