Concepedia

Guo Cheng

GC

2

Publications

28

Citations

2

H-Index

2022

Active since

Affiliations

Sichuan University(Current)

Guo Cheng is an author at Sichuan University.

Publications per year

2022–2024

2

Publications

2

The influence of moral identity on green consumption

Dalin Li, Guo Cheng, Chunya Wang · Frontiers in Psychology · 2022 · 17 citations · Full text

Customer engagement, moral identity and oppositional brand loyalty in virtual communities

Guo Cheng, Xiaoyun Han, Weiping Yu et al. · Journal of Product & Brand Management · 2024 · 11 citations

Rows per page

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