Weiping Yu

Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention

Weiping Yu, Xiaoyun Han, Lei Ding et al. · Journal of Retailing and Consumer Services · 2020 · 182 citations

Food Marketing, Customer Co-developing Behavior, Health Sciences +10

Increase consumers’ willingness to pay a premium for organic food in restaurants: Explore the role of comparative advertising

Weiping Yu, Xiaoyun Han, Fasheng Cui · Frontiers in Psychology · 2022 · 26 citations · Full text

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Weiping Yu, Mingli He, Xiaoyun Han et al. · Frontiers in Psychology · 2022 · 17 citations · Full text

Customer Satisfaction, Value Theory, Consumer Research +19

Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling

Weiping Yu, Jun Zhou, Mingli He et al. · Behavioral Sciences · 2022 · 17 citations · Full text

Csr Strategy, Socially Responsible Product, Digital Marketing +26

Green rewards vs. non-green rewards? The impact of hotel marketing incentives on guests’ green consumption intentions

Weiping Yu, Xin Liao, Siyu Ji et al. · Journal of Sustainable Tourism · 2024 · 14 citations