Xiaoyun Han

Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention

Weiping Yu, Xiaoyun Han, Lei Ding et al. · Journal of Retailing and Consumer Services · 2020 · 182 citations

Food Marketing, Customer Co-developing Behavior, Health Sciences +10

Increase consumers’ willingness to pay a premium for organic food in restaurants: Explore the role of comparative advertising

Weiping Yu, Xiaoyun Han, Fasheng Cui · Frontiers in Psychology · 2022 · 26 citations · Full text

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Weiping Yu, Mingli He, Xiaoyun Han et al. · Frontiers in Psychology · 2022 · 17 citations · Full text

Customer Satisfaction, Value Theory, Consumer Research +19

Impact of caregiver burden on caregiver mental health in patients with esophageal cancer: chain mediating effects of benefit finding and rumination, a cross-sectional study

Xiaomeng Wen, Yongchun Liang, Jingyu Ni et al. · Journal of Gastrointestinal Oncology · 2022 · 15 citations · Full text

Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China

Weiping Yu, Fasheng Cui, Xiaoyun Han et al. · British Food Journal · 2022 · 11 citations

Consumer Study, Food Recall Level, Brand Strategy +22