Concepedia

Jun Zhou

JZ

2

Publications

34

Citations

2

H-Index

2022

Active since

Affiliations

Sichuan University(Current)

Jun Zhou is an author at Sichuan University specializing in brand management, brand building, and management.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchConsumer Engagement

Publications per year

2022–2022

2

Publications

2

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Weiping Yu, Mingli He, Xiaoyun Han et al. · Frontiers in Psychology · 2022 · 17 citations · Full text

Customer Satisfaction, Value Theory, Consumer Research +19

Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling

Weiping Yu, Jun Zhou, Mingli He et al. · Behavioral Sciences · 2022 · 17 citations · Full text

Csr Strategy, Socially Responsible Product, Digital Marketing +26

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