Steven Holiday

Sharenting and the extended self: self-representation in parents’ Instagram presentations of their children

Steven Holiday, Mary S. Norman, Rebecca L. Densley · Popular Communication · 2020 · 106 citations

Social Sciences, Communication, Social Psychology +17

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park et al. · Journal of Interactive Marketing · 2023 · 67 citations

Social Sciences, Marketing, Marketing Management +17

Promoting Preschoolers’ Emotional Competence Through Prosocial TV and Mobile App Use

Eric E. Rasmussen, Gabrielle A. Strouse, Malinda J. Colwell et al. · Media Psychology · 2018 · 56 citations

Education, Early Childhood Education, Psychology +17

Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion

Steven Holiday, Rebecca L. Densley, Mary S. Norman · Journal of Current Issues & Research in Advertising · 2020 · 49 citations

Management, Communication, Marketing +17

The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases

Steven Holiday, Jameson L. Hayes, Brian Britt et al. · International Journal of Advertising · 2020 · 41 citations

Business, Marketing, Marketing Management +17