Haseon Park

Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers

Rebecca K. Britt, Jameson L. Hayes, Brian Britt et al. · Journal of Interactive Advertising · 2020 · 107 citations

Beauty Brands, Social Medium Monitoring, Digital Marketing +27

Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion

Xun Zhu, Youllee Kim, Haseon Park · Computers in Human Behavior · 2019 · 59 citations

Social Media, Management, Social Influence +12

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park et al. · Journal of Interactive Marketing · 2023 · 59 citations

Native advertising in mobile applications: Thinking styles and congruency as moderators

Haseon Park, Soojung Kim, Joonghwa Lee · Journal of Marketing Communications · 2018 · 20 citations

Discourse analysis of online product reviews: A discussion of digital consumerism and culture

Haseon Park, Joonghwa Lee · Cyberpsychology Journal of Psychosocial Research on Cyberspace · 2019 · 10 citations · Full text

Digital Marketing, International Marketing, Consumer Research +22