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Gao Chongyan

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Publications

1

Citations

25

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1

Active since

2007

Gao Chongyan is an author specializing in brand management, brand strategy, and digital marketing.

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Publications per year

2007–2007

1

Publications

1

Customer-Based Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus Local in the Chinese Market

Liaogang Hao, Gao Chongyan, Liu Zi'an · International management review · 2007 · 25 citations

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