Concepedia

Liaogang Hao

LH

Statistics

Publications

2

Citations

50

H-Index

2

Active since

2007

Affiliations

Southwest Jiaotong University(Current)

Liaogang Hao is an author at Southwest Jiaotong University specializing in consumer behavior, management, and marketing.

Top concepts

Publications per year

2007–2016

2

Publications

2

Customer-Based Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus Local in the Chinese Market

Liaogang Hao, Gao Chongyan, Liu Zi'an · International management review · 2007 · 25 citations

, , +19

Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan

Hui Zeng, Liaogang Hao · International Business Review · 2016 · 25 citations

, , +14

1–2 of 2