Concepedia
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Publications
1
Citations
25
H-Index
Active since
2007
Liu Zi'an is an author specializing in brand strategy, brand equity, and digital marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementMobile MarketingBrand Development
Publications per year
2007–2007
Customer-Based Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus Local in the Chinese Market
Liaogang Hao, Gao Chongyan, Liu Zi'an · International management review · 2007 · 25 citations
Purchase Behavior, Digital Marketing, International Marketing +19
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