Concepedia

John Gountas

JG

16

Publications

885

Citations

15

H-Index

2003

Active since

Affiliations

Curtin University(Current)

Swinburne University of Technology

Murdoch University

Monash University

La Trobe University

John Gountas is an author at Curtin University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionAdvertisingService QualityInteractive MarketingMarketing Communication

Publications per year

2003–2019

16

Publications

16

Consumer neuroscience for marketing researchers

Joanne Harris, Joseph Ciorciari, John Gountas · Journal of Consumer Behaviour · 2018 · 182 citations

Consumer Study, Consumer Research, Brain Science +19

Personality orientations, emotional states, customer satisfaction, and intention to repurchase

John Gountas, Sandra Gountas · Journal of Business Research · 2006 · 172 citations

Customer Experience, Customer Satisfaction, Management +9

Celebrity influences on consumer decision making: new insights and research directions

Marcela Barbosa de Moraes, John Gountas, Sandra Gountas et al. · Journal of Marketing Management · 2019 · 106 citations · Full text

Customer Satisfaction, Celebrity Endorsement Literature, Behavioral Decision Making +24

Employee perspectives of service quality in the supermarket sector

Paul J. Vella, John Gountas, Rhett H. Walker · Journal of Services Marketing · 2009 · 60 citations

Customer Satisfaction, Consumer Research, Human Resource Management +16

Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

Joanne Harris, Joseph Ciorciari, John Gountas · Behavioral Sciences · 2019 · 56 citations · Full text

Effective Use, Digital Marketing, Consumer Study +18

Rows per page

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