Concepedia

Joanne Harris

JH

7

Publications

479

Citations

7

H-Index

2016

Active since

Affiliations

Imperial College London(Current)

Swinburne University of Technology

Murdoch University

General Medical Council

Joanne Harris is an author at Imperial College London specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchPsychologyNeurosciencePublic HealthNeuroeconomicsSocial Sciences

Publications per year

2016–2019

7

Publications

7

Consumer neuroscience for marketing researchers

Joanne Harris, Joseph Ciorciari, John Gountas · Journal of Consumer Behaviour · 2018 · 182 citations

Consumer Study, Consumer Research, Brain Science +19

Very‐short‐answer questions: reliability, discrimination and acceptability

Amir H. Sam, Samantha M Field, Carlos Fernando Collares et al. · Medical Education · 2018 · 90 citations · Full text

Validity of very short answer versus single best answer questions for undergraduate assessment

Amir H. Sam, Saira Hameed, Joanne Harris et al. · BMC Medical Education · 2016 · 82 citations · Full text

Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

Joanne Harris, Joseph Ciorciari, John Gountas · Behavioral Sciences · 2019 · 56 citations · Full text

Effective Use, Digital Marketing, Consumer Study +18

Altruism: Should it be Included as an Attribute of Medical Professionalism?

Joanne Harris · Health Professions Education · 2017 · 30 citations · Full text

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