Marcela Barbosa de Moraes

Celebrity influences on consumer decision making: new insights and research directions

Marcela Barbosa de Moraes, John Gountas, Sandra Gountas et al. · Journal of Marketing Management · 2019 · 106 citations · Full text

Customer Satisfaction, Celebrity Endorsement Literature, Behavioral Decision Making +24

Characterization of lyophilized liposomes produced with non-purified soy lecithin: a case study of casein hydrolysate microencapsulation

D. Yokota, Marcela Barbosa de Moraes, Samantha C. Pinho · Brazilian Journal of Chemical Engineering · 2012 · 92 citations · Full text

Food Colloid, Food Biophysics, Protein Phase Separation +22

Dipteryx alata Vogel (Fabaceae) a neotropical tree with high level of selfing: implication for conservation and breeding programs

Evandro Vagner Tambarussi, Alexandre Magno Sebbenn, Alessandro Alves‐Pereira et al. · Annals of Forest Research · 2017 · 20 citations · Full text

Inovação: uma análise do papel da agência USP de inovação na geração de propriedade intelectual e nos depósitos de patentes da Universidade de São Paulo

Antônio Lobosco, Marcela Barbosa de Moraes, Émerson Antônio Maccari · Revista de Administração da UFSM · 2011 · 11 citations · Full text

Concurrency Intensification, São Paulo, Intelectual E Nos +19

Analysis of technological innovation strategy for small and medium companies of the aeronautical sector

Marcela Barbosa de Moraes, Francisco Cristóvão Lourenço de Melo, Edson Aparecida de Araújo Querido Oliveira et al. · Journal of Aerospace Technology and Management · 2010 · 11 citations · Full text