Concepedia

Diego Rinallo

DR

17

Publications

939

Citations

13

H-Index

2006

Active since

Affiliations

Bocconi University(Current)

Kedge Business School

École de management de Lyon

University of Oklahoma

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Diego Rinallo is an author at Bocconi University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementCultureBrandingEducationAdvertisingConsumer ResearchIndustrial OrganizationArts

Publications per year

2006–2022

17

Publications

17

Representing markets: The shaping of fashion trends by French and Italian fabric companies

Diego Rinallo, Francesca Golfetto · Industrial Marketing Management · 2006 · 156 citations

Italian Fabric Companies, Economics, Advertising +12

Does Advertising Spending Influence Media Coverage of the Advertiser?

Diego Rinallo, Suman Basuroy · Journal of Marketing · 2009 · 140 citations

Targeted Advertising, Consumer Research, Product Coverage +19

Ongoing search among industrial buyers

Stefania Borghini, Francesca Golfetto, Diego Rinallo · Journal of Business Research · 2006 · 137 citations

Industrial Buyers, Market Analysis, Business +4

Exploring visitor experiences at trade shows

Diego Rinallo, Stefania Borghini, Francesca Golfetto · Journal of Business and Industrial Marketing · 2010 · 126 citations

Customer Experience, Tourism Management, Consumer Research +19

Exploring the Knowledge Strategies of Temporary Cluster Organizers: A Longitudinal Study of the EU Fabric Industry Trade Shows (1986–2006)

Diego Rinallo, Francesca Golfetto · Economic Geography · 2011 · 94 citations

Education, Knowledge Strategies, Industrial Collaboration +24

Rows per page

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