Concepedia

Francesca Golfetto

FG

10

Publications

829

Citations

10

H-Index

2004

Active since

Affiliations

Bocconi University(Current)

Francesca Golfetto is an author at Bocconi University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingMarketing StrategyIndustrial OrganizationBrandingBusiness StrategyMarketing InsightsMarketing ManagementInteractive Marketing

Publications per year

2004–2016

10

Publications

10

Representing markets: The shaping of fashion trends by French and Italian fabric companies

Diego Rinallo, Francesca Golfetto · Industrial Marketing Management · 2006 · 156 citations

Italian Fabric Companies, Economics, Advertising +12

Ongoing search among industrial buyers

Stefania Borghini, Francesca Golfetto, Diego Rinallo · Journal of Business Research · 2006 · 137 citations

Industrial Buyers, Market Analysis, Business +4

Exploring visitor experiences at trade shows

Diego Rinallo, Stefania Borghini, Francesca Golfetto · Journal of Business and Industrial Marketing · 2010 · 126 citations

Customer Experience, Tourism Management, Consumer Research +19

Marketing competencies and the sources of customer value in business markets

Francesca Golfetto, Michael Gibbert · Industrial Marketing Management · 2006 · 100 citations

Customer Value, Management, Business +6

Exploring the Knowledge Strategies of Temporary Cluster Organizers: A Longitudinal Study of the EU Fabric Industry Trade Shows (1986–2006)

Diego Rinallo, Francesca Golfetto · Economic Geography · 2011 · 94 citations

Education, Knowledge Strategies, Industrial Collaboration +24

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