Concepedia

David L. Blenkhorn

DL

12

Publications

822

Citations

11

H-Index

1974

Active since

Affiliations

Wilfrid Laurier University(Current)

Baogang Group (China)

Bradley University

David L. Blenkhorn is an author at Wilfrid Laurier University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchBusiness StrategySupply Chain ManagementPsychologyQuality Of LifeConsumer BehaviorStrategic Sourcing

Publications per year

1974–2017

12

Publications

12

Reverse Marketing: The New Buyer-Supplier Relationship

F. Robert Dwyer, Michiel R. Leenders, David L. Blenkhorn · Journal of Marketing · 1989 · 228 citations

Relationship Marketing, Supplier Relationship, Client-supplier Relationships +7

Does Television Viewership Play a Role in the Perception of Quality of Life?

M. Joseph Sirgy, Dong‐Jin Lee, Rustan Kosenko et al. · Journal of Advertising · 1998 · 197 citations

Quality Of Life, Cultural Consumption, Consumer Study +23

How reverse marketing changes buyer—seller roles

David L. Blenkhorn, Peter M. Banting · Industrial Marketing Management · 1991 · 88 citations

Consumer Research, Business, Reverse Marketing Changes +2

Categorizing corporate social responsibility (CSR) initiatives in B2B markets: the why, when and how

David L. Blenkhorn, H.F. MacKenzie · Journal of Business and Industrial Marketing · 2017 · 56 citations

Socially Responsible Product, Business-to-business Research, Sustainability Initiatives +22

Journal of Competitive Intelligence and Management

Craig S. Fleisher, John E. Prescott, David L. Blenkhorn et al. · 2004 · 54 citations

Business Intelligence, Management, Business +6

Rows per page

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