David L. Blenkhorn

Reverse Marketing: The New Buyer-Supplier Relationship

F. Robert Dwyer, Michiel R. Leenders, David L. Blenkhorn · Journal of Marketing · 1989 · 228 citations

Relationship Marketing, Supplier Relationship, Client-supplier Relationships +7

Does Television Viewership Play a Role in the Perception of Quality of Life?

M. Joseph Sirgy, Dong‐Jin Lee, Rustan Kosenko et al. · Journal of Advertising · 1998 · 197 citations

Quality Of Life, Cultural Consumption, Consumer Study +23

How reverse marketing changes buyer—seller roles

David L. Blenkhorn, Peter M. Banting · Industrial Marketing Management · 1991 · 88 citations

Consumer Research, Business, Reverse Marketing Changes +2

Categorizing corporate social responsibility (CSR) initiatives in B2B markets: the why, when and how

David L. Blenkhorn, H.F. MacKenzie · Journal of Business and Industrial Marketing · 2017 · 56 citations

Socially Responsible Product, Business-to-business Research, Sustainability Initiatives +22

Journal of Competitive Intelligence and Management

Craig S. Fleisher, John E. Prescott, David L. Blenkhorn et al. · 2004 · 54 citations

Business Intelligence, Management, Business +6